"We are extremely proud of our new look and approach to the market," said John Phraner, the small bus OEM's president. "Trans Tech is a company which has been built on a foundation of innovative ideas and products, so we felt it was time to freshen up our brand and modify our marketing approach to reflect those forward-thinking characteristics."
The new logo can be found on the company's website, which was also recently redesigned by web development company CORPCOMM Group of Lima, Ohio, to identify "a cleaner, modern-looking website, a product-centric focus, and the emphasis on better communicating the company's message to current and prospective customers," according to Trans Tech Bus. In addition to branding its five school bus models, the redesigned site features a new nationwide dealer listing, a news section that features company press releases and media coverage and a page that shares information on the parts that go into the company's buses.
Trans Tech called the new logo, which replaces a previous cursive font with an upper-case, block font but that continues to feature the trademark star, the "foundation of the brand" but that the redesign better communicates the company's message to the entire industry.
"Our current customers know the value of purchasing a Trans Tech school or commercial bus, but as we continue to expand our market share it is important that the value our current customers are realizing by purchasing a Trans Tech Bus, such as our innovative designs, increased fuel efficiency and unparalleled craftsmanship, are all reflected in our brand and messaging," Phraner added. "As we strive to develop, design and manufacture the best school and commercial buses in the market, we are confident that our new approach to branding and messaging will also us to communicate better with the market. We think this new approach will be a tremendous asset as we look to grow the business."