You've Heard of Adopt-a-Highway, Now There's Adopt-a-Watt

A new program that solicits corporate sponsorship of solar-power lights around communities, like at a Taylor, Mich., school district's bus stops, is being offered around the nation to help promote projects that utilize renewable alternative fuels.

The program will install 50 solar light stands with the revenue being evenly split between the city and the school district. Sponsorships of around $2,000 each will completely pay for the lights, with the sponsors being listed on a sign similar to shows that adorn stretches of highway.

The excess funds can be used for any purpose that reduces fossil fuel consumption and operating costs. Projects under consideration at Taylor include the purchase of new plug-in hybrid electric vehicles for the city and, for the school district, cleaner burning biodiesel fuel for school buses or even large-scale solar electric systems for school buildings.

The school board approved the program on July 14.

Adopt-a-Watt is already in place at several airports across the country including at Kalamazoo/Battle Creek International Airport and Savannah/Hilton Head International Airport. The program also has it's first celebrity spokesperson, Linda Gray of the 1980s TV show "Dallas" fame.

Last modified onFriday, 25 April 2014 05:42