American Lift Manufacturer Rotary Lift Supports President Trump's Buy American Order

Madison, Ind. – Rotary® Lift, the U.S. company that launched the vehicle lift industry in 1925, supports President Trump’s Buy American, Hire American executive order. 

The April 18 order makes it federal policy to promote and use American labor and goods. It also directs the federal government to fully enforce guidelines prioritizing the use of American firms and goods in federal projects, such as when buying lifts for federally funded transportation projects. 

Rotary Lift employs more than 400 people in Madison, Indiana. This small town on the Ohio River is home to Rotary’s American headquarters and manufacturing facilities, as well as its engineering, product development, R&D, customer service, training, and sales/marketing teams. Rotary products are available through GSA contract #GS-07F-8953D, and several other government procurement programs, including NASPO ValuePoint (formerly WSCA-NASPO), NJPA, HGACBuy, CMAS, TXMAS, KCRPC and OGS. 

“For more than 90 years, Rotary Lift has proudly built the world’s most trusted vehicle lifts here in the American heartland,” says Kirk Dawson, vice president of lifting equipment. “We have embodied the spirit of President Trump’s executive order since our company’s founding. To us, it’s always been a way of life and the right thing to do because we know making products in America is vital to our citizens and our economy. Quite simply, this is our home and we take seriously our responsibility to support the communities in which we live. When you buy a Rotary Lift product, you’re supporting American workers and their families.”

For several years, Rotary has highlighted its heritage and the hardworking employees responsible for its success through its Raised in Madison campaign. Visit the campaign website,, to see Rotary’s history of innovation, learn about the haircut that launched the industry, and hear from some of the dedicated people who design and build the lifts relied on by technicians around the world. 

“Raised in Madison is about the quality, pride and craftsmanship that go into every one of our car, truck and bus lifts,” Dawson says. “It’s about Midwestern values, family, teamwork and a strong work ethic. It’s about doing the things that no other lift company does to give our customers the best possible equipment to do their own jobs. It’s about standing behind the lifts our customers stand under every day.”

To learn more about Rotary, visit or call (800) 640-5438. You can also find Rotary Lift on Facebook, and Twitter,

About Rotary 

Rotary is the leading brand of vehicle lifts and wheel service equipment in North America. It was founded in 1925 by the inventor of the automotive hydraulic lift and now offers the broadest line of lifts and wheel service equipment. Its products include two-post, four-post, inground, scissor, mobile column, parallelogram, and platform lifts, as well as alignment lifts and instrumentation.

Rotary is a VSG brand. VSG comprises 13 major vehicle lifting and collision repair brands: Rotary, Chief®, Forward®, Direct-Lift®, Revolution®, Hanmecson®, Ravaglioli, Elektron, Blitz, Nogra, Butler, Space and Sirio. With its American headquarters in Madison, VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. This enables VSG to provide local jobs and guarantee product quality, consistency and reliability around the world. Because it is an American company, VSG’s global profits flow back to the U.S.