Sass Joins Hendrickson as VP of Marketing

ITASCA, Ill. — Jeff Sass has joined Hendrickson in a new key role as vice president of marketing. “In this new role, Jeff will be leading Hendrickson’s marketing initiatives and responsible for creating and implementing business strategies for both product roadmaps and brands. He will drive Hendrickson’s marketing strategies, identifying new markets, and creating integrated business development strategies. Jeff will also oversee marketing and communications and lead our voice of the customer efforts, increasing our customer focused goals,” stated Gary Gerstenslager, president and chief executive officer of Hendrickson.

Blue Bird Electric School Buses Shown in Canada

NIAGARA FALLS, ONT CANADA — At the Canadian Pupil Transportation Conference (CPTC) trade show, Blue Bird featured its exclusive, all-electric type D and A buses for attendees to preview. Today, at the conclusion of the event, Blue Bird hosted the Blue Bird Experience, a customer ride-and-drive featuring a full line-up of Blue Bird’s class-leading products and services. School buses in the ride-and-drive event included buses powered by electric, gasoline, diesel and propane engines. In showcasing the widest range of powertrain offerings in the industry, transportation leaders from across North America have the power of choice when they select Blue Bird buses for their fleet, with every fuel type available.