|Sources: Bus Radio Closes its Doors|
|Written by Ryan Gray|
|Monday, 28 September 2009 08:02|
Bus Radio, a 4-year-old media company that provided music services for school bus routes, has ceased operations, a company spokesman confirmed today.
Customers were being informed that the current economy did in Bus Radio, just weeks after the FCC issued a report to Congress on the legitimacy of claims made by the company that it produced age-appropriate content for students across the nation who ride school buses as well as at home via the Internet. The FCC wrote that an “overwhelming majority” of comments to a public notice indicated that the service was harmful to children because of targeted advertisements and questionable content. However, FCC did not ruling against Bus Radio because the company was did not fall within its jurisdiction, and FCC advised that the decision to use Bus Radio was best made at the local state or school district level.
The FCC ruling was originally viewed as a win by opponents of the service and BusRadio officials alike.
“What [FCC] came to as a conclusion was let’s leave it up to the people that know the transportation business the best, which is the local school officials,” co-founder Steven Schulman told School Transportation News two weeks ago. “We’re really happy with the final outcome was because that’s the way we do it, a democratic process. We go in front of school officials and let them know what the program’s all about.”
A spokesman for Campaign for a Commercial-Free Childhood, a leading opponent of BusRadio, said today that it had received word from school bus drivers across the country that the service was no longer being broadcast to their buses. The BusRadio Web site now displays a message that the service is temporarily unavailable. The exact future of the company was not yet known.
|Last Updated on Wednesday, 14 October 2009 15:50|