Lion Electric Names Voisard as Dir. of Sales

Lion Electric Names Voisard as Dir. of Sales

The Lion Electric Co. (Lion), an innovative company that manufactures zero emission vehicles, announced today that it has appointed Nick Voisard as its new director of sales USA, effective immediately.

Voisard Photo useNicholas Voisard
Lion Vice President of Sales, Tony Watkins, is “excited and proud to add a true transportation industry leader to the Lion team. Nick brings vision, leadership, and industry knowledge that will play a critical part in helping more school districts adopt electric school buses, and giving more kids the opportunity to ride on a quiet, clean, and environmentally friendly school bus. He is committed to help educate and bring new technologies to kids, parents and the school bus industry.”

Watkin said that, “Nick is a talented business development professional with extensive experience in B2B sales and strategic development. He possesses a track record of exemplary sales performance, as well as contract negotiation experience. He has exceptional analytical and verbal skills, which translate into valuable consultative insight. He enjoys cultivating long-lasting relationships through integrity, personal connectivity and an exceptional work ethic.”

He held director and general management positions since 2011 at his previous companies, was responsible for more than $200 million in total revenue contract growth, and managed the development of qualified sales, acquisition bids and conversion targets in Ohio, Michigan, Pennsylvania, Indiana and Kentucky.

Nick shares “for me this is an opportunity of a lifetime. Lion Electric is the leader in safe, zero-emission student transportation equipment. They are challenging an industry shaped by more than 105 years of burning fossil fuels with innovative products that are better for our children, our communities and our environment. I’ve spent nearly a decade in school transportation, being an agent of change for contracted school transportation providers—helping school districts see the benefits of an out-of-the-box solution. For the school bus, Lion Electric is the solution. I’m thrilled to be joining Lion Electric, to be a part of a zero-emission future.”

“Nick’s expertise and knowledge of the school bus industry will be instrumental to continuing Lion’s tremendous growth across the United States, more specifically on the East Coast,” said Peter Rego, chief commercial officer of the Lion Electric Co. USA. “He is uniquely qualified to lead the development of strategies and operational plans to continue to assist us on our Journey to Electrify the USA.”

He is currently planning customer visits. Please contact Nick for a discussion on electrifying your fleet, or to help you apply for electric school bus grants, at This email address is being protected from spambots. You need JavaScript enabled to view it.

About the Lion Electric Co.

Lion Electric Co. is an innovative manufacturer of zero emission vehicles. Since its foundation in 2008, Lion’s mission has been to develop durable, integrated solutions, while reducing its environmental footprint. Always actively seeking new technologies, Lion vehicles have unique features that are specifically adapted to its users and their everyday needs. The company believes that transitioning to all- electric vehicles will lead to major improvements in our community, environment and overall quality of life.

Lion already sold hundreds of electric Type C school buses in North America and is also developing an electric Type A (minibus) to meet customer needs in paratransit, school, and public transportation requirements. The minibus will go-to-market during summer 2018. Lion is also broadening its vehicle offering by developing class 5 to 8 all-electric trucks. Class 8 vehicles will launch during fall 2018.

Last modified onFriday, 14 September 2018 12:16