BROADVIEW, Ill. — Bosch has announced that Mike Collins of Jourdanton, TX, is the winner of the “The Gut Check Challenge” – an online competition sponsored by Bosch Spark Plugs and held from June 6 to July 18 on the social media site, Facebook (www.facebook.com/boschautoparts).
A combination of multiple-choice questions followed by a final round of three write-in questions tested a contestant’s automotive know-how and spark plug smarts. Thousands of auto enthusiasts, technicians and do-it-yourself (DIY) motorists throughout the United States participated in the competition.
Grand prize winner Mike Collins is a professional diesel mechanic who works on cars as a hobby. Collins and his teenage son, Chris, a budding car enthusiast, will attend the prestigious Mecum Auto Auction in Monterey, CA (Aug. 16-18, 2012), courtesy of Bosch. There, Wayne Carini, host of Velocity TV Network’s “Chasing Classic Cars” will help Collins bid on a ‘dream car’ that father and son can work on together to suit their personal needs and taste. If he wins the bid, Bosch will contribute up to $25,000 toward the purchase.
Bosch’s “The Gut Check Challenge” is a chance to acknowledge and reward our Facebook fans for ‘following’ our continuing efforts to educate the marketplace about the most current spark plug technology,” said Monica Christensen, Brand Manager for Bosch. “The competition was consistent with our current advertising campaign stressing that “The Gut Knows” quality automotive parts … like Bosch spark plugs,” Christensen said.
Bosch OE fine wire Iridium and Platinum spark plugs are made for American, Asian and European engines to meet or exceed OE specifications. Bosch original equipment design, materials and processes represent the best of OE technology making the Bosch OE fine wire spark plug the line that delivers improved ignitability and performance for extended service life. And, each comes with a multi-year money back performance satisfaction guarantee.
Christensen emphasized, “They are not just OE, they’re Bosch OE.”
The Mecum Auction Company specializes in the sale of collector cars, classic motorcycles and road art sales. Numerous Mecum auctions are held each year throughout the United States and broadcast live on Discovery’s Velocity Network. www.mecum.com.
“This is our fourth year conducting the Mecum Daytime Auction on the Monterey Peninsula and we are expecting more than 750 cars to cross the auction block,” said Dana Mecum, President, Mecum Auctions. “As in the past, we are expecting thousands of bidders and spectators to be in attendance. In 2011, the Mecum auction at Monterey resulted in a sell-through rate of 65 percent with $25 million in sales. We are confident that this time around we will exceed that figure.”
Commenting on his winning “The Gut Check Challenge,” Collins said, “I noticed the competition on Facebook and thought I’d give it a shot. I’ve never won anything of consequence but I figured, what the heck! I am so flattered and grateful. I am really excited about the opportunity to experience the auction with my son. …I couldn’t have planned a more perfect dream trip!”
Collins, a third-generation professional mechanic, changes his own spark plugs. No wonder his ‘gut’ knew the right answers.
To further build on your smarts about the Bosch line of spark plugs, visit www.gutknows.com where there is a host of information about Bosch spark plugs, including features and benefits, promotions, rebate offers, part finder, videos and more.
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit www.AASAKnowYourParts.org.
About Mecum Auctions
The Mecum Auction Company has been specializing in the sale of collector cars for 25 years, now offering more than 10,000 vehicles per year. Mecum Auctions is the world leader of collector car, exotics, vintage motorcycles and road art sales. Auctions are held throughout the United States and broadcast live on Discovery’s Velocity Network. For further information, visit www.Mecum.com or call 262.275.5050. You can also find us on Facebook or on Twitter.
About Bosch
The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, more than 300,000 associates generated sales of $71.5 billion (51.4 billion euros) in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal year 2011. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent more than $5.5 billion (4 billion euros) for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software innovations. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011, per preliminary figures.
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