NASHVILLE, Tenn. — Bridgestone Americas (Bridgestone) today announced Taylor Vernier joined the company as director of marketing and merchandising for the GCR Tires & Service (GCR) business.
In this role, Vernier will lead all marketing activities for the commercial tire and service network, overseeing advertising, promotion and digital activities. The role previously was held by Jon Kimpel, who accepted a research and development position working with the Bridgestone Americas Technical Center earlier this year.
“Taylor has a proven track record of implementing effective marketing strategies across multiple sales channels,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “His customer-centric approach will ensure GCR continues to fulfill its brand promise of delivering genuine, complete, reliable service to every customer, every time.”
Prior to joining Bridgestone, Vernier spent 10 years of his career at Russell Athletic, a Fruit of the Loom business, in various marketing and channel development roles, including serving as senior marketing manager for the Team Sports Div., plus senior director of marketing, and most recently, senior director of product management. He began his career in marketing at Newell Rubbermaid and worked in sales and marketing roles at Clear Channel Broadcasting and Lifeguard Medical Solutions. Vernier received a bachelor’s degree in business administration from Southern Methodist University and earned his MBA at the University of Georgia.
With more than 150 stores and 1,500 service vehicles, GCR technicians meet the needs of fleet customers regardless of location—whether they are working long haul or local service. GCR offers an extensive portfolio of products for the trucking, agriculture, construction and mining industries.
For more company news, visit: Bridgestone Americas.com
About Bridgestone Americas, Inc.
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corp., the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associated brand tires to address the needs of a broad range of customers. They include consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.