BOWIE, Md. – The Tire Industry Association (TIA), one of the leading global authorities on tires, and the Tire Retread & Repair Information Bureau (TRIB) today announced that they have expanded their “Treads of Care” webpage to include disaster recovery information concerning the recent tornado outbreak and the Mississippi River flooding in the southern U.S.
“Treads of Care” is a web page created by TIA and TRIB to provide valuable information, links, and downloads that tire industry businesses, their employees, their customers and all other interested parties can use to help aid in disaster recovery efforts. Interested parties are urged to visit www.tireindustry.org/treadsofcare.asp and to provide a link to this page from their websites and via social media posts.
The site includes important tips on how to avoid making donations to unscrupulous charitable organizations, links to charitable organizations and ways businesses can raise funds for the recovery effort. Additionally, there are downloadable web ads, sample social media text, and there is even a downloadable QRC code that can direct camera-enabled smartphones to the “Treads of Care” page.
“We have received a tremendous response to the creation of ‘Treads of Care,’ and both TIA and TRIB felt it was only logical to expand this effort to help our fellow Americans,” said TIA Executive Vice President Roy Littlefield. “TIA urges all tire industry businesses and professionals to visit www.tireindustry.org/treadsofcare.asp to download banner ads they can use to link people from their websites to ‘Treads of Care.'”
“Our members in the US and abroad continue to be impacted by these incredible natural disasters,” said TRIB Managing Director David Stevens. “Yet, these same members continue to show their generosity in giving their time, resources and financial aid to others impacted by these events, and we’re glad to do our small part through ‘Treads of Care’ to aid these efforts.”
About TIA
TIA is an international association representing all segments of the tire industry, including those that manufacture, repair, recycle, sell, service or use new or retreaded tires, and also those suppliers or individuals who furnish equipment, material or services to the industry. The Tire Industry Association (TIA) has a history that spans more than 80 years and includes several name changes. Originally known as the National Tire Dealers & Retreaders Association (NTDRA), the organization gave birth over the years to the American Retreaders Association (ARA) and the Tire Association of North America (TANA). ARA changed its name to the International Tire & Rubber Association (ITRA) and merged with TANA in 2002 to form the current Tire Industry Association (TIA), which now represents every interest in the tire industry. For more information, visit www.tireindustry.org, or call 800.876.8372.
About TRIB
TRIB is a non-profit, tax exempt 501(c)(6) industry association founded in 1974 whose goal is to provide the motoring public (both in the private and public sectors) with the most up-to-date information about the economic and environmental benefits of tire retreading and tire repairing. For more information, visit www.retread.org, or call 877.394.6811.
