Daimler Trucks North America (DTNA), the parent company of Thomas Built Buses, appointed Dave Giroux as director, public relations and corporate communications.
In addition to DTNA’s other brands, which include Detroit Diesel, Freightliner and Western Star, Giroux will be ultimately responsible for all internal and external communications and media relations for Thomas.
In a statement, DTNA said Giroux’s position is a newly-created senior role in the company.
“We are pleased to welcome Dave Giroux, a proven innovative communicator, to our DTNA family,” added Martin Daum, president and chief executive officer of DTNA. “This strategic organizational placement strengthens our focus on exceptional communications with industry and national media, not only pertaining to our well-known truck brands, but also related to our global engineering, design, and manufacturing prowess. Dave will bring his extensive industry and media relations background to our already accomplished communications team.”
Giroux previously was director of global brand management for Meritor, Inc. As such, he was responsible for the company’s brand transition from ArvinMeritor, Inc. to Meritor, Inc. He also was director of marketing communications for Peterbilt Motors Company in Denton, Texas, and has “extensive international experience” from when he was ArvinMeritor’s director of corporate communications and media relations in Amsterdam.
Giroux and the DTNA communications team are located at DTNA corporate headquarters in Portland, Ore.
