Advertisement
HomeNewsNavistar: Schumacher Succeeds Seegebrecht as VP of Marketing for IC Bus

Navistar: Schumacher Succeeds Seegebrecht as VP of Marketing for IC Bus

Bill Schumacher was named the new vice president of Global Bus Marketing for Navistar, which includes oversight of the IC Bus brand. He replaces Kathy Seegebrecht, who was promoted to vice president of Navistar’s global marketing group for truck, engine and parts.

“We welcome Bill to the bus team and are confident that he will bring added value to the business,” said John McKinney, president of Navistar Global Bus.

Schumacher previously was vice president of marketing for Navistar’s RV group He came to Navistar from NAVTEQ, a Nokia company, where he oversaw North American and South American customer marketing. He began his career with Motorola, Inc. in  marketing and business strategy.

Joining Schumacher is Kim Speciale, the new manager of marketing and communications for IC Bus. She came from the Navistar parts group and replaces Anne-Marie Cronin, who is now the director of marketing for Catholic schools in the Diocese of Joliet, Ill.

Advertisement

Seegebrecht and Cronin helped implement a new IC Bus marketing campaign earlier this year that focuses on customers.

November 2024

Meet the 2024 Transportation Director of the Year, Craig Beaver, director of transportation at Beaverton School District in Oregon....

Buyer’s Guide 2024

Find the latest vehicle production data and budget reports, industry trends, and contact information for state, national and federal...
Advertisement

Poll

Does your state require school bus evacuation training for students with disabilities and special needs?
71 votes
VoteResults
Advertisement