Double Coin Tires and China Manufacturers Alliance, LLC (CMA) unveiled a new website that features an improved user experience.
The companies announced today that the site features a wider viewing area, brand new images of the tire line of products and a resource center where users can download additional information. Users can also access testimonials from customers and navigate products by features, benefits and data specifications.
“As Double Coin Tires continues to progressively strengthen its brand quality, image and awareness, we are committed to utilizing the most advanced technologies to improve our customers’ online experiences,” said Aaron Murphy, vice president of CMA. “The intent of the website redesign is to provide more information while maintaining a user-friendly navigation system.”
Web users may also search via the latest Google Maps technology locations of Double Coin’s network of more than 1,000 independent tire dealerships and truck stops. Expected for the website in September is a mobile version the Double Coin’s comprehensive dealer locator.
The new site was developed by Artime Group, which focused on providing Double Coin with its new look as well as the improved navigation and functionality.
“Much emphasis was placed on the User Interface design that created a highly visual and rich user experience,” said Henry Artime, president of the Artime Group. “The new Double Coin website was built from the ground up on a robust and secure platform based on the latest Microsoft technologies such as ASP.NET MVC and SQL Server.”
