Double Coin Holdings, Ltd. and its North American subsidiary CMA, LLC, is pleased to announce Artime Group as its media buying agency of record. Artime Group, based in Pasadena, CA, has been working with CMA since 2009 on a variety of point-of-purchase materials, but now adds media planning and buying to its list of responsibilities. They join Fathom Communications, that has been the agency of record for brand strategy, creative and public relations since 2006, to form a solid partnership focused on growing the Double Coin brand in North America.
“Last year, Artime demonstrated a solid level of expertise and knowledge of our end- user marketing opportunities,” comments Aaron Murphy CMA Vice President. “We feel they were the perfect fit to design innovative new media strategies to complement the new brand campaign Fathom has developed.”
The current brand campaign utilizes a strategic mix of both traditional print and online channels and has already shown that collaboration between Fathom and Artime can deliver great results as far as brand impact, reach and frequency.
The Artime team is led by Tracy Nightingale, Artime Group Account Director and Van Nguyen, Media Director. Both have extensive experience in the category. Agency Principal, Henry Artime commented, “Our team worked hard to deliver results and earn the trust of CMA. We’re very proud to be a partner in their success.”
MORE ABOUT DOUBLE COIN
Double Coin tires have been marketed in the U.S. since 1992 and have grown in popularity every year. Currently, the company markets tires to some of North America’s most influential distributors including American Tire Distributors, Carroll Tire Distributors, Tire Dealers Warehouse, The Del-Nat Tire Corporation, Tire Wholesalers, Inc., and many more. Double Coin also supplies to a strong Servicing Dealer group that includes Les Schwab Tire, Action Tire, KAL Tire (Canada), Pete’s Tire Barns, Southern Tire Mart, Black’s Tire & Auto Service, Northwest Tire Corporation, Todo Neumáticos y Más (Mexico), as well as others. In addition, Double Coin tires are being sold at selected Love’s Travel Stops throughout the United States.
Double Coin tires are supplied by China Manufacturers Alliance, LLC, a subsidiary of Double Coin Holdings, Ltd. based in Monrovia, California. Double Coin products include truck and bus radial and radial off-the-road tires that both enjoy OEM fitments at major North American truck and construction equipment manufacturers. In addition, Double Coin truck and bus radial tires are being tested with some of the most progressive fleets in North America. The company has introduced new products to the lineup including ultra-premium, fuel-efficient, new mixed-service and regional TBR tires. In 2010, Double Coin will introduce Giant Radial OTR products and Radial R-1 Agriculture tires into the North American market.
MORE ABOUT ARTIME GROUP
Artime Group is an award winning, full service agency that serves a diversified range of clients with an integrated approach to advertising, marketing and interactive services. Located on the second story of a historic brick building in the heart of Old Pasadena, Artime Group provides hands-on, strategic thinking to each of its client relationships. The flexibility of its account planning process enables a targeted and relevant approach to both consumer and B2B clients in a range of industries, such as transportation, technology, consumer products, entertainment, healthcare, financial services and real estate.
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MORE ABOUT CMA
CMA, LLC manufactures and markets flag, associate and private brand products from Double Coin Holdings, Ltd., and from several other strategic manufacturers. Flag and associate brands distributed by CMA include: Double Coin, Warrior, Dynatrail, Dynacargo, Dynastar, Bluestar and Superhawk. In addition, CMA supports several large tire marketing organizations with private and exclusive brand consumer and commercial tires.
