CMA, LLC and Double Coin released their Mexico market share numbers on their Double Coin TBR products today. Since their re-introduction in the Mexico market in 2007, Double Coin has significantly increased their market share. This past year, their market share in Mexico rose to 1.5%, an increase of 100% compared with their 2007 share. This increase validates the commitment Double Coin has made to the Mexico market.
“ The partnership we fostered beginning in 2007 with Del-Nat Tire Corporation and Todo Neumáticos y Más (TNM) has created a seamless marketing effort for Double Coin in Mexico,” said Double Coin’s Vice President, Aaron Murphy. “It has allowed us to utilize a strong dealership network in all parts of Mexico as our solid foundation for sales and service on our products, as well as capitalize on the strengths that Del-Nat offers when managing export sales.”
TNM is a buying group of 13 dealer/distributors throughout Mexico with its headquarters in Queretaro , Mexico . Alejandro Garza Torres is the managing director of TNM. “Double Coin has allowed us a high quality program that is accepted in the market from dealers as well as end- users,” said Garza Torres. “Their OEM fitments are attractive to customers when deciding which foreign products to use in the market where Double Coin participates.”
To further demonstrate the value Double Coin places on this market, Double Coin, Del-Nat and TNM will participate in end-user conventions in 2008 in Monterrey in May and Guadalajara in November.
