VIENNA, Va. – The Network of Employers for Traffic Safety (NETS) today announced the 2011 Drive Safely Work Week (DSWW) tool kit is now available in Spanish. The Spanish-language translation was made possible through NETS’ partnership with the National Highway Traffic Safety Administration (NHTSA).
Drive Safely Work Week will be nationally recognized October 3-7. This year’s campaign theme is “Focus360°…Getting there safely is everyone’s business.” The free tool kit is available to download for a limited time from NETS’ Website at www.trafficsafety.org.
“Focused driving resonates in any language,” said Jack Hanley, NETS Executive Director. “NETS strives to reach as many employees as possible with the safe-driving messages of the DSWW campaign and we are grateful to NHTSA for helping to further the campaign’s reach.”
The 2011 DSWW tool kit was developed by NETS in partnership with the U.S. Department of Transportation. The DSWW materials are designed to support employer efforts to initiate or sustain a corporate mobile device policy and to increase awareness on behaviors that contribute to distracted driving-related incidents. The campaign’s materials go beyond what drivers can do to reduce distracted driving by taking into account the roles and responsibilities of being a safe passenger, pedestrian and cyclist.
The tool kit provides easy-to-use Web-based resources to support targeted activities for each day of the campaign week. In addition, the materials encourage employers to position their organizations as corporate role models within the communities in which they operate.
About Drive Safely Work Week
Drive Safely Work Week is observed nationally each year during the first full week of October; however, the materials are not dated and may be used anytime throughout the year. In 2010, nearly 5000 organizations participated in Drive Safely Work Week, reaching an estimated 20 million employees.
About NETS
NETS is a 501(c) 3 organization, a partnership between the U.S. Federal government and the private sector. Board of Directors members include Abbott, AmeriFleet Transportation, Chubb Group of Insurance Companies, The Coca-Cola Company, Johnson & Johnson, Liberty Mutual Insurance Group, Monsanto Company, Nationwide Mutual Insurance Group, and UPS. In addition, NETS’ Board of Directors includes federal liaisons to the Board from the National Highway Transportation Administration (NHTSA) and the National Institute for Occupational Safety and Health (NIOSH). Established in 1989, NETS is dedicated to improving the safety and health of employees, their families, and members of the communities in which they live and work by preventing traffic crashes that occur on and off the job.
NETS is a member of the United Nations Road Safety Collaboration and encourages employers to participate in Drive Safely Work Week as an example of what can be done in the U.S. to support the Decade of Action for Road Safety 2011-2020. For more information on NETS or The Decade of Action for Road Safety, visit www.trafficsafety.org or contact jhanley@trafficsafety.org.
