With the football season set to begin, IC Bus customers are eligible to win more than $1,000 in parts through a game announced by the school bus manufacturer’s parent company Navistar.
“Game On” is a parts sales sweepstakes that runs through Oct. 31. Customers can enter to win 60 “Ultimate Tailgate” packages through IC Bus and International Truck dealerships nationwide. Other prizes include a 40-inch flatscreen television, wireless Bluetooth speaker, portable grill, pop-up canopy and more. All entries receive an authentic leather football.
“When our customers win, so do we,” said Michael Cancelliere, senior vice president and general manager, North America Parts, Navistar. “Our dealers have a lot to offer our customers and we are confident that our ‘Game On’ promotion will provide some energy and excitement for them as well as our dealers and employees. When customers call or stop by their local dealer to participate in this promotion, they will be pleasantly surprised at how competitive we are on all-makes parts. For those customers interested in even greater savings, we also offer an extensive breadth of products under our Fleetrite brand.”
Navistar said the first 30 winners will be selected in early-October, with the remaining 30 winners drawn in early-November. More information is available at the company’s dealer locations and online for school bus customers at ICBus.com/gameon.
“With tailgate season approaching, our ‘Game On’ sales event is a great way to get our customers ready for the road and Sunday’s big game,” said Dick Sweebe, partner at Summit Truck Group, an International Truck dealer in seven states throughout the Mid-South. “We look forward to serving one of the lucky winners.”
