Advertisement
HomeBlogsNot Quite the Kind of PR One Desires

Not Quite the Kind of PR One Desires

Or is it?

Bob Braun of the Star-Ledger newspaper in New Jersey had a lede yesterday in a crime story that made us chuckle:

The Blue Bird. The All-American Blue Bird. That was the name written on the bus that today brought to court scores of shackled defendants in what federal prosecutors are calling the “most significant” corruption case in recent New Jersey history.

I’m sure the paragraph, albeit clever, ruffled some feathers at Blue Bird’s corporate headquarters in Fort Valley, Ga. But it might also make the company happy as it can revel in seeing its logo fly all across the country serving a variety of people, not just school students. Blue Bird buses are regularly used to transport U.S. troops both domestically and abroad. And, the ‘Bird hauls prisoners, like the 44 defendants arrested in an FBI sting and charged with participating in a complex, multi-country money laundering scheme.

Who said school busing wasn’t recession proof?

Advertisement
Advertisement

July 2025

Meet the 2025 Innovator of the Year, Gaurav Sharda! As the chief technology officer of Beacon Mobility, Sharda is...
Advertisement

Buyer’s Guide 2025

Find the latest vehicle production data and budget reports, industry trends, and contact information for state, national and federal...
Advertisement

Poll

Does your operation regularly refer to the National School Transportation Specifications and Procedures when questions arise?
10 votes
VoteResults