KANSAS CITY – Haldex Brake Products Corporation won a “Best in Class” TAM (Targeted Advertising & Marketing) award for a direct mail campaign which generated awareness and stimulated a new product trial.
This program achieved a 40 percent response rate for sales rep in-person meetings and conference calls and closed substantial new brake block business from new customers.
The Targeted Advertising & Marketing (TAM) awards showcase the best B2B advertising, marketing, corporate and professional communications in the St. Louis region and honors the agencies, companies and individuals who create them.
For additional information please call Haldex at 1-800-643-2374.
About Haldex
Haldex, headquartered in Landskrona, Sweden, is a provider of proprietary and innovative solutions to the global vehicle industry, with focus on products in vehicles that enhance safety, environment and vehicle dynamics. Haldex is listed on the Nasdaq OMX Stockholm Stock Exchange and had net sales of approximately 4 billion SEK in 2011. The number of employees amounts to about 2,350.
