Wednesday, June 23, 2021
HomeIndustry ReleasesDaimler Trucks North America Debuts New Customer Experience Organization

Daimler Trucks North America Debuts New Customer Experience Organization

PORTLAND, Ore. — As a critical component of Daimler Trucks North America, LLC.’s (DTNA) ongoing commitment to a complete customer experience (CX) transformation, it has created an entirely new CX organization and named Paul Romanaggi as Chief CX Officer.

“It is not enough to offer the best commercial vehicles available,” said Roger Nielsen, president and CEO of DTNA, “we are fully embedding a focus on customer culture into the DTNA organization. I believe strongly in changing the customer experience and I will continue to prioritize from the top-down. Paul’s leadership and team will be integral to driving this transformation.”

DTNA launched its CX transformation in 2017 with the creation of a Customer Experience Day. During the now annual event, employees and customers from across North America are brought together to collaboratively brainstorm solutions to fully embed customer experience into the DTNA organization and culture.

As a result of the sessions, new channels for customer engagement have been established. DTNA has also developed a new metrics suite that is focused on the processes that are directly linked to customer satisfaction.

The new CX organization will lead future transformative efforts across the DTNA business, including Freightliner, Western Star and Detroit Diesel for new truck sales, used truck acquisitions and aftermarket service. The group aligns multiple departments, including Aftermarket Fleet Service, Warranty, Call Centers, Aftermarket Service Products, and Service System, to provide an unprecedented level of streamlined customer communication and support.

Romanaggi is a 34-year veteran of the company, who brings industry expertise, leadership and experience from having served in numerous customer advocacy senior management roles. Those include Parts, Service, Warranty, Quality, Production Supply Chain, Logistics, PDI Centers and New Product Launch/Changeover. Romanaggi’s appointment is effective immediately and he will report directly to Stefan Kurschner, Sr. VP of Aftermarket for DTNA.

“It’s our priority to transform the organization, whose focus has primarily been operational-excellence, to one that is equally as focused on customer service excellence,” commented Kurschner. “Everyone at DTNA is passionate about our customers and has the full support of the organization to take personal ownership of the customer experience.”

About Daimler Trucks North America

Daimler Trucks North America, LLC., headquartered in Portland, Oregon, is the leading heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company, the world’s leading commercial vehicle manufacturer.

June 2021

This issue of School Transportation News contains articles on school bus contractors, onboard Wi-Fi for students, driver shortages, and...

Buyer’s Guide 2021

Find the latest vehicle production data and budget reports, industry trends, and contact information for state, national and federal...


Are you offering more robust summer school opportunities due to the pandemic learning loss?
66 votes