HomeIndustry ReleasesLion Electric Appoints Brunet as President; Coulombe to Succeed as CFO

Lion Electric Appoints Brunet as President; Coulombe to Succeed as CFO

MONTREAL — The Lion Electric Company (NYSE: LEV) (TSX: LEV) (“Lion” or the “Company”), a leading manufacturer of all-electric medium and heavy-duty urban vehicles, today announced that Nicolas Brunet has been appointed as president, effective as of today. In his new and expanded role, Nicolas will work alongside Marc Bedard, CEO-founder, on the elaboration and execution of all strategic aspects of the business, with a focus on accelerating sales across the United States and Canada, and oversee all commercial operations.

Prior to that, Nicolas served as executive vice president and chief financial officer since December 2019, playing a critical role in the execution of the company’s strategic plan, including through the completion of key financing transactions, the establishment of partnerships with key customers and stakeholders, and the management of the company’s corporate development and corporate affairs.

Richard Coulombe, who had been serving as Lion’s senior vice president, strategic initiatives since November 2021, will take over the role of chief financial officer, effective today. Richard previously oversaw the execution of Lion’s key capital projects, namely the establishment of the vehicle manufacturing plant in Joliet, Illinois and the battery factory in Mirabel, Quebec. Richard benefits from over 25 years in executive finance roles, mostly with manufacturing companies, including serving as vice pesident, finance of Bombardier Transportation.

“I am thrilled with the management changes announced today, which are very well aligned with our business’s requirements. After four years with Lion, during which he got intimately acquainted with Lion’s products, customers and operations, Nicolas is ideally positioned to take on greater responsibilities and assume an expanded leadership role. Additionally, Richard’s expertise and experience will be instrumental to pursue our critical profitability goals,” said Bedard.

“The management changes announced today represent a key step in ensuring that Lion has the optimal senior management team for both today and tomorrow,” said Pierre Larochelle, chairman of the board of directors of Lion. “Lion’s entire Board is confident that Marc, Nicolas and Richard have the required expertise to take the business to the next level.”

About Lion Electric

Lion Electric is an innovative manufacturer of zero-emission vehicles. The company creates, designs, and manufactures all-electric class 5 to class 8 commercial urban trucks and all-electric buses and minibuses for the school, paratransit, and mass transit segments. Lion is a North American leader in electric transportation and designs, builds and assembles many of its vehicles’ components, including chassis, battery packs, truck cabins and bus bodies. Always actively seeking new and reliable technologies, Lion vehicles have unique features that are specifically adapted to its users and their everyday needs. Lion believes that transitioning to all-electric vehicles will lead to major improvements in our society, environment, and overall quality of life. Lion shares are traded on the New York Stock Exchange and the Toronto Stock Exchange under the symbol LEV.

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