The National Biodiesel Board announced that it is launching the industry’s largest-ever public outreach that will include national television advertising, in which a school bus is prominently featured.
The multi-millon dollar campaign is designed to raise awareness of the economic, environmental and national security benefits of “the nation’s first and only EPA-designated advanced biofuel to reach nationwide production.” The campaign includes radio advertising and a new Web site.
The centerpiece of the education effort is a 30-second TV spot that is airing across the nation on Sunday-morning network talk shows. The ads feature the tag line, “Biodiesel. America’s Advanced Biofuel” and focus on biodiesel’s viability here and now. The television spot highlights biodiesel use in the Dallas area to demonstrate the fuel’s practical, common-sense appeal in communities across the country. A school bus is featured in the ad along side a transit bus, fire truck and refuse hauler as examples of vehicles powered by biodiese.
“The public generally doesn’t know that there is an advanced biofuel here now,” said Joe Jobe, CEO of the National Biodiesel Board. “This is not some pipedream. Biodiesel today is fueling long-haul trucks from Florida to California, municipal buses in Texas, Ford pickups in Detroit, and Volkswagens in New York City.”
Biodiesel is the first and only commercial-scale fuel being produced nationwide to meet the EPA’s definition as an advanced biofuel under the agency’s Renewable Fuel Program, which is aimed at spurring development of sustainable alternatives to oil.
