In recognition of Distracted Driving Month in April, BusGates provided school districts with free products for a hands-on trial of the bus extension arms. School district leaders say the equipment can be part of the solution to combating illegal passing, in conjunction with enforcement cameras and driver training.
Nathanael Spence, coordinator of transportation for Amityville Public Schools in New York, noted that throughout his 18 years in transportation, he’s remained committed to finding innovative, data-driven solutions to reduce illegal passing and improve student safety.
“I’ve had hands-on experience piloting both BusPatrol enforcement cameras and two types of extended stop arms, and I’ve observed firsthand how each tool serves a unique purpose,” he said. “Extended stop arms are like the crossing gates at a railroad, designed to prevent tragedy by stopping motorists before danger strikes. Stop-arm cameras, while valuable, only document what should’ve been stopped. In safety, real protection comes from being proactive, not just recording reactions.”
He added that he believes a comprehensive approach consisting of both enforcement systems and extended stop-arms offers the greatest potential to change driver behavior and protect students. Spence noted Amityville began the school year with two BusGate units installed and has since expanded to four.
A BusGates pilot project for extended stop arms on school buses was launched in conjunction with Distracted Driving Awareness Month, with the goal of getting the extended stop-arm product in the hands of users.
“When you have that testimonial from the boots on the ground, the folks that are seeing the interaction with cars every single day, there’s just no substitute for that,” said Trevor Clatfelter, co-founder of BusGates. “So that allows us to get the product out there even further and get it on school busses even faster.”
He added that the bus extension arms are 95 percent effective in reducing illegal passing incidents.
Even though the program launched in April, it will remain available to school districts on a limited basis, pending inventory. Clatfelter noted that districts are not required to send the stop arm back and can choose to continue to use the product at no charge.
“We don’t care if your fleet has five buses or 50 buses or 500 buses,” he added. “We want to get the product out there to make every school child’s day safer.”
The product is added to the existing stop arm installed on the school bus. BusGate’s longest product extends six and half feet from the side of the bus, weighs less than three pounds, and includes flashing LED lights on the stop sign. Installation, Clatfelter said, 15 to 30 minutes.
“It is a super simple, easy install, and they’re pretty universal to go on most stop arms,” he said, adding that his company found a couple instances where modifications had to be made.
BusGates offers a shorter stop-arm extender for the rear, if districts have dual stop arms.
For liability purposes, Clatfelter said the extension is part of the original, federally mandated stop arm and is therefore part of the school bus as well. In states that allow Bus Gates use, hitting the bus extension arm is considered the same as hitting the stop-arm or the school bus itself, and would all result in the same penalties.
“When we go to trade shows, we want to demonstrate the effectiveness of the product, but it’s obnoxious,” said Chris McCloud, founding partner at BusGates marketing agency Pendulum PR “It’s obnoxious in especially an indoor setting, and it is that way so that in inclement weather, during the day, foggy conditions, the lights on the product cut through all of that. So, it doesn’t have to be a perfect day or near dusk for the product to be really effective. … [W]hat we’re hearing and seeing from the school districts that are using the product is ta massive reduction in the problem, which is people driving around the bus in the first place.”
While other technologies exist to increase safety at and around school buses, Clatfelter said, “Bus gates prevent, cameras prosecute.”
McCloud added that BusGates are a proactive product designed to stop a motorist from illegally passing a school bus, “Whether it’s on purpose or, and in most cases, not.
“We all choose to believe that the majority of the people that illegally pass a bus are not doing so with the intent to harm anybody,” he continued. “But at the end of the day, cameras don’t stop the activity from happening. Now, they might be able to catch some people by grabbing their license plate and then serving them a ticket, which hopefully then says, ‘Hey, I’m not going to do this again because I don’t want to pay the fine.’ But ultimately, it’s better to just prevent the activity, reducing the danger from happening in the first place. That’s what BusGates is trying to do.”
“We’ve observed a significant reduction in passing motorist incidents on those buses,” Spence said. “Being located in Suffolk County [Long Island], where BusPatrol enforcement cameras are also installed, we’ve been able to use the combined data from both systems to assess the impact, and the results are compelling. Buses equipped with both extended stop arms and enforcement cameras have shown an almost complete drop in illegal pass-bys.”
These findings have encouraged fleetwide implementation, which will be completed in phases by the school district’s contractor. Spence noted that year one will consist of equipping all large buses with Bus Gates, followed by all small buses in year two.
“Once the full rollout is complete, I’m eager to leverage year-over-year BusPatrol passing motorist data to perform a comparative analysis,” he said. “This will allow us to clearly measure the long-term impact of extended stop arms across our entire fleet and share meaningful results with stakeholders and other districts considering similar initiatives.”
Spence shared that his background of working with another stop-arm extension company gave him strong points of comparison.
“BusGates offered a similar safety benefit at a fraction of the cost, making the opportunity to outfit our entire fleet both fiscally responsible and operationally feasible,” he said. “The decision ultimately wasn’t just about adopting new technology. It was about leading with intention, maximizing our resources and setting a statewide example in school transportation safety.”
He shared that school bus drivers have found the easy-to-operate product sends a clear message to motorists of stop means stop. “That visibility alone has created a stronger sense of security during student loading and unloading,” Spence said, adding that community members expressed strong support in an NBC New York article in October.
“Since then, we’ve received inquiries from coordinators and transportation supervisors in neighboring districts who are eager to learn more about the technology and its effectiveness,” he continued. “BusGates has sparked not just compliance, but conversation, and that’s exactly the kind of awareness we need to drive long-term change in motorist behavior.”
Meanwhile, Bryan Broome, transportation operations manager for Parkway School District in Missouri, said when he became the fleet manager a few years ago, his director at the time discussed the issue of people running stop arms, which created an unsafe condition for the students.
That put a bug in Broome’s ear, and while attending an industry trade show he saw BusGates demonstrating its product.
“I just personally felt that BusGates seemed like the best solution as far as ease of install as well as (being) less intrusive on the bus,” he said. “It’s an issue that we have nationally where people are running stop arms. It’s horrible.”
He noted that some routes experienced two to three illegal passers a day. He noted that the Bus Gates were first installed on these routes, which cut infractions to about two to three violations a week.
“We stopped the majority of them,” he said. “Then we did some more investigating and found out that we needed [to do more training] on bus stop etiquette, of not coming to a stop and expecting the other cars to be able to stop immediately. … We had to work with our drivers as far as reminding them and working with them on bus stop etiquette and procedures.”
He noted that BusGates is not the sole solution but an additional tool to increase safety.
Broome said that BusGates were initially installed on six school buses. The school district began installing the units fleetwide on school buses earlier this school year and is expected to finish by the end of the summer.
“When we got the six units, I only put the arms on three buses for the first month or so, just to kind of try them out and see,” he said. “And then after about the first two or three days, I had drivers pretty much climbing over each other trying to get one installed on their bus. The drivers love them. They are looking for any tool that they could possibly get to help them keep their students safe.”
He also spoke about the concerns that motorists may hit the extended stop arm. “That is why we pushed the bus stop etiquette for the [school bus] drivers. It’s not just coming to a stop as fast as possible and throwing your arms out because sometimes it takes people a minute to react,” he shared.
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Instead, district leaders reminded drivers to be defensive rather than aggressive with the stop-arms. “People make mistakes while driving. Sometimes people aren’t paying attention to the bus,” he said. “So let’s give them a chance to stop, or if they’re going to speed around us, let them speed around you, but we need to work with our students to make sure that they understand that they shouldn’t approach the bus until the stop arm is out, and then the door is open and the driver signals them to cross and or board the bus.”
He said school bus drivers were trained to initiate the stop by first activating the yellow warning lights which indicate to the motorist that the school bus is stopping, whereas the reds mean the school bus is stopped.
“We still need to use the tool of the BusGates as well as the driver’s best judgment on when to signal the students to cross and board the bus,” he said. “If we just put a tool on the bus, it doesn’t mean they know how to use it properly. And if, for instance, [bus drivers] do come to a stop too short or they don’t have their yellows on for a long enough time, then if we ever had an incident where a driver struck the stop arm extension we could be liable for any damages because we weren’t using the best procedure to initiate the stop.”
