Remote Control or Column Control Choice with New Lift

MADISON, Ind. — Rotary Lift has expanded the industry’s only remote-controlled lift product line, to make it even more versatile and convenient. Rotary Flex Max, powered by RedFire, is a new wireless mobile column lift that can be operated by an exclusive remote control or via controls located on every column.

“Our new Flex Max mobile column lift raises the bar on performance by giving technicians the choices they want, in order to work in the most personally comfortable, productive and efficient way possible,” says Doug Spiller, Rotary Lift heavy-duty product manager. “While many prefer the remote control for speed and the additional visibility around the vehicle it provides, others like the familiarity of running the lift from any of the columns.”

Rotary Flex Max is the premium offering in the Flex family. It is available in configurations of two, four, six or eight columns. It also offers lifting capacities of 14,000 or 18,800 pounds per column. It can be used to lift most cars, trucks, buses, RVs and other vehicles.

The Flex remote control system reduces setup time by guiding the technician through the process, and eliminating the need to stay at each column to sync it, before moving to the next. Flex and Flex Max are battery-operated vehicle lifts with an onboard charger, eliminating the clutter of cords in the bay. Software updates can be completed without cords, keys, chips or even opening the lift panel.

Flex Max is equipped with Rotary Lift’s patent-pending LockLight technology that shows technicians and shop managers at a glance, whether the lift is resting on its mechanical load-holding locks. If a vehicle is in the air and the Flex Max lift’s locks are engaged, the built-in green light on top of the columns will illuminate, indicating that it is OK to work on the vehicle.

Flex Max lifts include several features that increase ease-of-use while minimizing maintenance costs. Included are: wireless operation and software updates, easy-to-move adjustable forks, protected hydraulic cylinder, automatic spring-loaded braking system with integrated steering, and a lower-to-locks button.

The Rotary Lift Flex Max control system is designed and manufactured with pride in Madison, Indiana. It is third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, Flex Max is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.

To learn more about the Flex Max mobile column lift, visit http://rotarylift.com/LIFTS/MCHM19-FLEXMAX or contact your local Rotary Lift distributor, or call 800-640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift.

About Rotary

Rotary is the leading brand of vehicle lifts and wheel service equipment in North America. Rotary was founded in 1925 by the inventor of the first automotive hydraulic lift. Rotary now makes the broadest line of lifts and wheel service equipment for use in professional automotive service, commercial truck and transit applications. Its products include two-post, four-post, in-ground, scissor, mobile column, parallelogram, and platform lifts, as well as alignment lifts and instrumentation, tire changers and wheel balancers.

Rotary is a Vehicle Service Group (VSG) brand. VSG is a strong, diverse and dynamic global leader in the vehicle service industry. It comprises 13 major vehicle lifting, collision repair and wheel service brands: Rotary, Chief, Forward, Direct-Lift, Revolution, Hanmecson, Ravaglioli, Elektron, Blitz, Nogra, Butler, Space and Sirio. With its American headquarters in Madison, Indiana, VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. Rotary products are available through GSA contract #GS-07F-8953D and several other government procurement programs, including NASPO ValuePoint (formerly WSCA-NASPO), Sourcewell (formerly NJPA), HGACBuy, CMAS, TXMAS, KCRPC and OGS.

Rotary Lift introduces Flex Max powered by RedFire, the only wireless mobile column lift that technicians can operate via remote control or on-column controls.