Hankook Tire America Appoints Rob Williams, Sr. as Director of TBR Sales

NASHVILLE, Tenn. — Hankook Tire America Corp. has announced that tire industry veteran Rob Williams has joined the company as senior director of TBR sales. He will oversee all truck and bus radial tire sales at the company.

Hankook Tire America appointed tire industry veteran Rob Williams as senior director of Truck and Bus Radial (TBR) sales.

Representing Hankook Tire’s commitment to dealers and fleet customers, Williams will play in an integral part in growing product lines and securing new partnerships.

Bringing with him more than three decades of tire industry experience, Williams has a proven track record of success in operations leadership, strategic planning and optimizing profitability. He previously held senior executive positions at TCI Tire Center and AAA Carolinas, where he partnered with Hankook.

Williams said he jumped at the opportunity to join Hankook. “In my former role, Hankook was a great partner and vendor to me, and always came through when we needed it,” Williams said. “When I met with the Hankook executive team regarding this role, I was excited by their emphasis on entrepreneurship, the opportunity to be part of that spirit and help captain the ship through the company’s growth expectations in the American market.”

Building TBR Traction for 2019

2018 marked a strong year for Hankook Tire’s Truck and Bus Radial portfolio, driven by key dealer partnership growth and Hankook now serving numerous fleets throughout the U.S. The success in this category can be attributed to Hankook’s National Account Sales program, which provides products and related services to fleet-specific customers.

Building on the foundation established last year, the TBR team at Hankook will launch three products for 2019, in addition to tools to enhance the sales team’s efficiency.

About Hankook Tire America Corp.

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tenn., Hankook America markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires, plus medium truck and bus tires in the U.S. Hankook Tire America is a subsidiary of Hankook Tire Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea, and led by President and CEO Hyun Bum Cho. https://www.hankooktire.com/us/tire-finder/truck-bus.html