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Zūm Wins $150 Million Contract To Modernize Student Transportation Across San Francisco Unified School District

REDWOOD CITY, Calif., — Zūm, the trusted provider of modern student transportation, today announced it has been awarded a contract with the San Francisco Unified School District (SFUSD) to implement its student transportation service district-wide. The partnership, valued at $150 million over the next five years, will encompass transportation for 3,500 students across 150 school campuses starting in Fall 2021. In addition to providing a comprehensive platform to manage daily student transportation operations, Zūm will help SFUSD become one of the first school districts in the U.S. to operate on an entirely electric fleet by 2025.

SFUSD, among the top ten largest school districts in California, is one of the first to adopt Zūm as a comprehensive transportation solution for students. With Zūm, SFUSD will be able integrate its entire student transportation ecosystem on one, easy-to-use, real-time platform. Marking the first time SFUSD has updated its transportation solution in 40 years, Zūm’s platform will modernize the district’s transportation service, improving transparency, accountability, student safety and efficiency for the district, drivers, kids and parents.

“We set out to transform student transportation, an industry that has remained unchanged for 80 years, and purpose-built our service around the needs of kids and the expectations of their families,” said Ritu Narayan, founder and CEO at Zūm. “We were inspired by the intentional goals SFUSD set to drive sustainability in an effort to make a positive impact in their community. We will begin deploying electric vehicles during the upcoming school year, and transition the entire district to electric by 2025, one of the first U.S. school districts to make this commitment.”

The Zūm and SFUSD partnership builds on a resolution the San Francisco District Board of Education adopted last fall to modernize its transportation, in an effort to better serve students, meet sustainability goals and help districts increase efficiency and transparency across the system. The school district will use the Zūm dashboard as an end-to-end resource to manage daily operations, track and plan budget use, and analyze performance and service data. Zūm’s multi-modal approach and cloud-based technology delivers fleet efficiency and optimization, making it possible to drive widespread adoption of electric buses. Its commitment to transition SFUSD to a 100% electric fleet by 2025, furthers its movement toward zero-emission student transportation, and efforts to positively impact the planet.

“At SFUSD, we work to ensure the transportation provided to our students is safe and reliable,” said Orla O’Keefe, Chief of Policy and Operations at SFUSD. “A major challenge we experienced in the past was gaining visibility into the location of students and buses across the district. We hope and expect that our families will benefit from Zūm’s student-centered technology. Families will be able to track their child’s bus in real-time and to easily communicate with the driver regarding their child or any unique circumstances that may arise. It’s our hope that Zūm’s innovative approach to student transportation will provide a comprehensive solution that offers enhanced safety and care, driver efficiencies, and visibility into day-to-day operations.”

In addition to daily student transportation services, Zūm will also perform over 2,000 field trips for SFUSD students, reallocating its assets and deploying the best-sized vehicle, including buses, cars, and vans, to help reduce costs. With transportation being the second-largest budget item for districts after teacher’s salaries, Zūm’s technology focuses on optimizing transportation routes, which will save SFUSD over $3 million a year, on average. This allows that budget to be better utilized elsewhere, such as in the classrooms.

Zūm’s comprehensive service for student transportation to schools and districts is now available nationwide. For more information, visit:

About Zūm:

Zūm has reimagined student transportation, the nation’s largest mass transit system. Our end-to-end cloud-based platform integrates with district fleets to provide a modern service that is purpose-built around the needs of kids and the expectations of their families. Zūm provides one seamless, real-time interface for parents, drivers, schools, districts, administrators, and operators, to transport children safely and with increased visibility and personalized care. Our multi-vehicle approach including electric vehicles, reduces student commute times by up to 20%, and coupled with our marketplace, delivers added fleet efficiency and optimization. We have been driving the industry forward since 2015, and with more than 8M miles completed today, we are leading a new era of safe, reliable, efficient, and sustainable transportation. Learn more at

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