HomeIndustry ReleasesSafe Fleet Rebrands Bullying Prevention Program & Starts Coloring Contest

Safe Fleet Rebrands Bullying Prevention Program & Starts Coloring Contest

BELTON, Mo. — Safe Fleet announced a new name and identity today for its bullying prevention program. Safe Fleet also launched its 5th Annual Coloring & Poster Contest, to encourage kindness and end bullying. The new name is United to End Bullying (UEB) and its new website is: unitedtoendbullying.com

“The new name and identity reflect our core mission as a fleet safety company, to keep people safe, and focuses on the desired outcome, to end bullying,” says Bob Parks, VP of human resources for Safe Fleet. “The most successful programs to counter bullying encourage wanted behaviors and kindness, resulting in resilient and successful students.”

Safe Fleet is the leading provider of safety solutions for fleet vehicles. Safe Fleet’s family of brands is united in their commitment to end bullying and keep children safe. Their rebranded social campaign, United to End Bullying (UEB), partners with schools and organizations working with students to offer assistance and tools to help them empower youth.

Safe Fleet will celebrate the new program identity with the theme “Be Kind” for this year’s contest. The intention of the contest is to start more conversations about kindness and bullying, and to give students a voice and a chance to be heard. There are prizes for the winners and their schools. For details, see: unitedtoendbullying.com/contests

“With heightened violence in schools it is even more important to have conversations on bullying prevention,” said John R. Knox, chairman, president and CEO of Safe Fleet. “Our contests and name change encourage wanted behaviors and help teach students that kindness is a powerful tool in the face of adversity.”

About Safe Fleet

Headquartered in Belton, Mo., Safe Fleet owns a portfolio of brands that provide safety and productivity solutions to fleet vehicle manufacturers and operators around the world. These brands serve several major markets including: Bus, Rail, RV, Truck & Trailer, Work Truck, Law Enforcement, Emergency, Waste, Industrial and Military. With over 1,400 employees and 11 manufacturing locations, Safe Fleet targets markets with increasing demand for operator, passenger, and pedestrian safety. www.safefleet.net

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